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XPress Leads
Modern lead retrieval for events
Live conferences & shows thrive on connections. We designed XPress Leads to streamline lead retrieval at events, enabling exhibitors to scan attendees for quick and accurate lead capture.
Client
Convention Data
Services (acq. by
Maritz)
Year
2024
Services
Product DesignUX & UI Design
Technology
Figma
Challenge
Overview
The existing lead retrieval app was outdated and inefficient, leaving exhibitors struggling to capture and manage leads effectively during events. We partnered with Convention Data Services (acq. by Maritz) to rethink the design, working alongside their in-house development & product teams to create a modern mobile app that helps exhibitors generate more sales and build lasting relationships.
Onboarding
An intuitive onboarding flow
We design the onboarding flow to make sure new users get up to speed with the key features. Our focus was highlighting the benefits and presenting a series of visual screens that showcase the value of each feature.
Dashboard
Getting the full picture of every lead
We focused on providing exhibitors with complete information about each lead, enabling them to quickly get the information they need. Exhibitors can filter, sort & search for specific leads, as well as dive deeper into each lead for in-depth details.
Dashboard
Analyzing lead retrieval performance
Exhibitors were lacking a way to assess their performance — so we designed a real-time dashboard with lead retrieval metrics. We focused on high-quality data visualization, empowering exhibitors to make informed decisions to optimize their lead capture strategy.
“With Concealed, we improved our development time, documentation, and customer satisfaction. Their transparent and effective communication impressed us.
It is not an overstatement, they are the best.”
Design System
Building a scalable design system
We created a comprehensive design system, including a full component library aligned with Material Design, Flutter’s core library. Eventually, this design system evolved into a multi-product framework, powering various Exhibitor products within Convention Data Services.
Responsive
A responsive, cross-platform solution
Our design solution was initially tailored for mobile, but recognizing the need for exhibitors to access the app in multiple devices, we adapted the design to tablet & web. By leveraging the multi-platform flexibility of Flutter, we created a cohesive experience across devices.
Release
A smooth release to app stores
We prepared all assets for app release on both App Store and Google Play Store. This included a custom app icon design, and screenshot previews for mobile & tablet versions. We collaborated closely with the branding team at CDS, aligning design with brand identity.