The design process began with the homepage — the focal point of any website. Our goal was to create a page that embraces intentional simplicity, drawing focus to the carefully chosen language and intentional typography. A restrained, neutral color palette removes distractions, allowing Leitmotiv’s mission to come through to any visitor.

As a think-tank organization with a clear vision for the digital future, we approached the About page with thoughtful structure and intention. Our focus was to provide the necessary context to communicate who Leitmotiv is and what they stand for. Through the use of intentional white space and precise language, we allowed their story to speak for itself.

As an organization committed to driving the future of sustainable innovation, Leitmotiv has three programs under it. We designed a Programs page where these Leitmotiv initiatives are presented with clarity and structure. Using a clean layout and structure, we give each program space to breathe, allowing its purpose and impact to come through naturally.

Leitmotiv’s mission carries a purpose and we wanted to let their work speak for itself. To support this, we built the Projects page with a clean, intuitive structure that highlights each project. Our goal was to lead users to engage deeply with Leitmotiv’s ideas and projects.

A key requirement for this project was creating a curated space to showcase Leitmotiv’s expertise and research. We designed a Publications page to balance readability and elegance, using a clean layout and neutral tones to let each article stand out. With Leitmotiv’s signature typography, the page invites visitors to explore the insights that drive Leitmotiv’s mission forward.

As not all ideas live online, we designed an Events page that captures Leitmotiv’s efforts in creating events, masterclasses and moments that lead digital policy. Our work focused on reflecting the energy of each gathering through minimal styling and clear hierarchy.

Built to adapt seamlessly across devices, the Leitmotiv website is fully responsive. We ensured that every layout and interaction was carefully considered to preserve accessibility, reflecting Leitmotiv’s commitment to a sustainable digital future for everyone.